CarGurus expert rating: 4 out of 5
CarGurus user rating: 4.5 out of 5
Percentage of good/great deals available on CarGurus: 30.4%
Overall CarGurus rating:* 4.2 out of 5
Available Listings: Around 160
Average Price: Around £24,500

BMW 8 Series (2018-present) Pros and Cons

Pros	Cons
Quick and handles well	Not as exciting as a Porsche 911
xDrive 4x4 models perform in all weathers	Not as luxurious as a Mercedes S-Class Coupe
Choice of convertible, coupe and four-door body styles	Coupe and convertible are cramped in the back

Quick Summary

The BMW 8 Series (2018-present) is a striking grand tourer that straddles the middle ground between the overtly sporting Porsche 911 and the sumptuous Mercedes S-Class Coupe. This modern revival of BMW's legendary halo model offers a choice of two-door coupe, convertible, and four-door Gran Coupe body styles, each delivering lusty performance and sharp handling. The M8 Competition variant represents the fastest and most powerful road car BMW has ever produced, whilst the entry-level 840d diesel provides a more economical alternative. All models feature opulent cabins with excellent iDrive infotainment systems, though rear seat space in two-door variants is limited.

Running costs vary significantly across the range, with the 840d achieving around 40mpg whilst the M8 Competition manages only 22mpg in mixed driving. All variants incur £475 annual road tax, though more powerful petrol models face a substantial £1,850 first-year rate. Insurance sits in group 44 as a minimum, with M variants in the highest group. Servicing costs can be spread via BMW's fixed-price plans at £30-£45 monthly. As a used purchase, the 8 Series offers compelling performance and versatility, though it ultimately excels in no single area compared to its rivals.

Best for: Drivers seeking a sophisticated grand tourer combining performance with everyday usability, those wanting convertible or four-door options, and buyers prioritising all-weather capability via xDrive 4x4.

Not ideal for: Buyers wanting the ultimate driving thrills of a 911, maximum luxury of an S-Class Coupe, or those requiring spacious rear seating in two-door variants.


Comparison vs Key Rivals



The Verdict

You should buy the 8 Series if: You seek a sophisticated grand tourer combining performance with everyday usability, want convertible or four-door options, or prioritise all-weather capability via xDrive 4x4.

Consider alternatives if: You want the ultimate driving thrills of a 911, maximum luxury of an S-Class Coupe, or require spacious rear seating in two-door variants.

Competitive Position: The BMW 8 Series occupies a compelling middle ground in the premium coupe market. Whilst the Porsche 911 offers superior driving excitement and the Mercedes S-Class Coupe delivers greater luxury, the 8 Series provides a more balanced proposition with its choice of body styles and all-weather xDrive capability. The Aston Martin Vantage offers better value for money, but the 8 Series remains an attractive choice for those seeking a versatile grand tourer that doesn't compromise on performance or refinement. Its M8 Competition variant delivers genuinely thrilling performance, making it a compelling alternative to more expensive rivals.

Read our full BMW 8 Series Review

*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from July 2026, CarGurus expert reviews, and CarGurus user reviews.