CarGurus Honours 2025 Top Dealer Award Winners

The 11th annual program recognises dealerships raising the bar for customer experience and digital retail innovation

7 Aug., 2025 – CarGurus (Nasdaq: CARG), a leading automotive marketplace in the U.K. to shop, buy, and sell used vehicles, today announced its 11th annual Top Dealer Awards. The program recognises dealerships across the U.K and North America that consistently deliver exceptional customer service, value, and trust while embracing digital retail tools that enhance the shopper experience.

“For over a decade, the CarGurus Top Dealer Awards have recognised dealerships that lead with a customer-first approach, leveraging data and market intelligence to build trust and confidence throughout the shopping journey,” said Sam Zales, President and Chief Operating Officer at CarGurus. “As consumers expect the flexibility to do more online, we’re proud to showcase dealers who are meeting shoppers where they are and delivering standout experiences across the online to in-store experience.”

CarGurus Top Dealer Award categories in the U.K. include:

  • Top Rated Dealer recognises dealers in the U.K. and North America with a proven track record of customer satisfaction. Winning dealerships have maintained a minimum average rating of 4.5 out of 5, with at least five new reviews in 2024 for those in the U.S. and four new reviews in Canada and the U.K.

  • Top Value Dealer honours dealerships offering consistently fair and competitive pricing. CarGurus awards the top 100 dealers in each region with the highest percentage of 2024 inventory rated as a “Good” or “Great” deal, based on its trusted deal rating algorithm.

The Top Dealer Awards are informed by verified customer reviews and analysis of vehicle listings data in the CarGurus platform to provide unbiased validation of a dealer’s customer service leadership.

“At Carsa, we’re on a mission to make car buying more seamless, convenient, and affordable for everyone. The Top Dealer recognition from CarGurus reflects our commitment to this mission and reassures our customers that they’re in safe hands,” said Kevin Harding, Strategic Projects Director at U.K.-based Carsa, which has been recognized with both awards. “CarGurus supports our goals by helping us connect with engaged, informed buyers through powerful tools that effectively showcase our stock, highlight our competitive pricing, and reach customers at the right moment in their journey.”

Top Dealer Award winners will receive tools to promote their recognition in-store and online, including inventory page badging on CarGurus.com.

About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational online automotive platform for buying and selling vehicles. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle, and it gives dealerships the power to accurately price, effectively market, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience.

CarGurus operates online marketplaces under the CarGurus brand in the U.K., Canada, and U.S., where it is the most visited automotive shopping site(1). The CarGurus network of brands also includes PistonHeads, the largest online motoring community in the U.K.(2); Autolist, a U.S.-based online marketplace; and CarOffer, a digital wholesale marketplace serving the U.S.

To learn more about CarGurus in the U.K., visit CarGurus.co.uk, and for more information about PistonHeads, visit PistonHeads.com.

CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.

1) Similarweb: Traffic Insights [Cars.com, Autotrader.com, TrueCar.com, CARFAX Listings (defined as CARFAX
Total Visits minus Vehicle History Reports)], Q1 2025, U.S.
2) Similarweb: Traffic Insights, Q1 2025, U.K.

Media Contact:

Maggie Meluzio
CarGurus
pr@cargurus.com

###